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Lead Generation for B2B and B2C Segments

Though the Lead Generation strategies and techniques for B2B and B2C segments vary widely, the underlying concepts, tool used and resources required remain the same. Let us explore why we need to...

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Lead Generation Channels and Sources

Lead Generation is the most critical activity of all businesses. Lead generation is nothing but the process of identifying specific prospects for the products / services sold by the business. This is...

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